Get in touch
Boulder, Colorado · extrapickels.com

One person,
a wide range.

I'm a builder. I've moved across fields that look nothing alike — exercise physiology, performance apparel, media, cellular-therapy research, operations — but the approach never changes: learn deeply, find the gaps that matter, and build the thing that actually helps the person in front of you.

See the work → About Rob
Clinical & Research Operations Product innovation & management Media & content Exercise physiology & biomechanics Coaching & mentoring

The best thing you can build is something that actually helps the person in front of you.

The throughline

Different opportunities. Same playbook.

01
Learn deeply

Understand what someone is really trying to do — and what's standing in the way.

02
Find the gaps

Spot the things that matter for progress — the ones that fall between the roles.

03
Fill them

Build the real solution to the actual problem — then prove it works.

04
Connect people

Make sure everyone feels heard and genuinely tied to the why.

Why I work this way

The Goal is Simple: Leave the world better than I found it

The full bio →

The fields and roles have changed. The instinct underneath them hasn't — and it's wired through everything here.

“I go where the role ends”
The most important work rarely lives inside a job description. I've always moved toward the gaps, picking up whatever the team or organization needed most — whether that was in my lane or not.
“Both, never either”
Technical rigor and human understanding aren't opposing forces. I've never chosen one over the other. The best solutions come from holding both at once.
“Your success is my success”
I've built teams from scratch, restructured roles, and created environments where people have what they need to thrive. When the people around me do well, that's the work working.
“People do their best when they feel it”
People perform when they feel heard and connected to the mission. I've made it a priority in every role to make sure individuals know why their contribution matters.
“Real solutions don't look for problems”
I'm not interested in building something clever. I'm interested in building something needed. Every project I've taken on started with a real friction point, not a solution searching for a reason to exist.
“Every field taught me something the last one couldn't”
Physiology informed product. Product informed media. Media informed research. Each domain added a layer that made the next one possible. The diversity wasn't accidental — it was the point.
“Products, teams, companies, spaces. I build what's needed.”
I've built physical cleanrooms, high-end apparel lines, content operations, research centers, and clinic infrastructure. The medium changes. The instinct doesn't.
The instinct
Find the friction. Build the solution.