Get in touch
Boulder, Colorado · extrapickels.com

One person,
a wide range.

I'm a builder. I've moved across fields that look nothing alike: exercise physiology, performance apparel, media, cellular-therapy research, and operations. The approach never changes. Learn deeply, find what's missing, and make the thing that actually helps the person in front of you.

See the work → About Rob
Clinical & research operations Product innovation & management Media & content Exercise physiology & biomechanics Coaching & mentoring

The best thing you can build is something that actually helps the person in front of you.

The throughline

Different opportunities. Same playbook.

01
Learn deeply

Understand what someone is really trying to do, and what's standing in the way.

02
Find the gaps

Spot what progress depends on, especially the work that falls between roles.

03
Fill them

Fix the actual problem. Then prove the fix works.

04
Connect people

Make sure everyone feels heard and genuinely tied to the why.

Why I work this way

The goal is simple: leave the world better than I found it

The full bio →

The fields and roles have changed. The instinct underneath them hasn't, and it's wired through everything here.

“I go where the role ends”
The most important work rarely lives inside a job description. I've always moved toward the gaps and picked up whatever the team or organization needed most, in my lane or not.
“Both, never either”
Technical rigor and human understanding aren't opposing forces. I've never chosen one over the other. The best solutions come from holding both at once.
“Your success is my success”
I've hired teams from scratch, restructured roles, and created environments where people have what they need to thrive. When the people around me do well, that's the work working.
“People do their best when they feel it”
People perform when they feel heard and connected to the mission. In every role I've made it a priority that each person knows what their work makes possible.
“Real solutions don't look for problems”
Clever is nice. Needed is better. Every project I've taken on started with a real friction point that someone was living with.
“Every field taught me something the last one couldn't”
Physiology informed product. Product informed media. Media informed research. Each field added a layer that made the next one possible. That was the point.
“Products, teams, companies, spaces. I build what's needed.”
Cleanrooms, high-end apparel lines, content operations, research centers, clinic infrastructure. The medium changes. The instinct doesn't.
The instinct
Find the friction. Build the solution.